Salesforce Commerce & Marketing Cloud Partner

Personalize Every Customer Touchpoint from Browse to Buy to Return

Mirketa helps retailers and D2C brands connect commerce, marketing, and service data and use AI to personalize experiences that convert and retain. From product recommendations to proactive delivery alerts, we build the systems that make every customer feel like your only customer.

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Shopify & Magento Certified
eCourier Accelerator
D2C & Omnichannel
15+ Years Retail IT
Connected to the Commerce Platforms Your Teams Already Use
Industry Challenges

The Retail and E-Commerce Problems That Erode Revenue Every Day

These are the operational and customer experience gaps we hear from e-commerce directors, CMOs, and CX leaders at retailers and D2C brands every week.

Fragmented Data Across E-Commerce Platform, Email, POS, and CRM

Your e-commerce platform knows what customers buy. Your email platform knows what they click. Your POS knows what they buy in-store. Your CRM knows who they are. But none of these systems talk to each other so nobody has a complete picture of any customer, and every campaign is built on incomplete data.

4–6 disconnected systems per retailer

Generic Email Campaigns with Low Engagement and High Unsubscribe

Sending the same promotional email to your entire list is a fast path to unsubscribes and spam filters. Customers who bought running shoes last week do not want an email about winter coats. Generic campaigns erode your email list, reduce deliverability, and train customers to ignore your messages.

Average open rate: 18–22% without personalization

Customer Service That Cannot See Purchase History in Real Time

When a customer calls about a delayed order, your service agent should have the order status, purchase history, and delivery tracking on screen before the customer finishes explaining the problem. Instead, agents are switching between three systems and asking customers to repeat information they have already provided.

Average handle time +40% without unified view

Returns and Refund Processes That Are Slow and Manual

Manual returns processing creates a poor post-purchase experience that directly affects repeat purchase rates. Customers who have a smooth, fast return experience are significantly more likely to buy again. Customers who wait 7 to 10 days for a refund often do not come back and many will tell others about the experience.

Poor return experience: -45% repeat purchase rate

No Early Warning System for Customer Churn

By the time a customer stops buying, it is usually too late to win them back. Most retailers have no system that identifies customers who are drifting reducing purchase frequency, declining email engagement, or showing browse-without-buy patterns. Without an early warning system, your re-engagement campaigns are reactive and expensive.

Acquiring a new customer costs 5–7x more than retaining one
Mirketa Solutions for E-Commerce & Retail

Five Solutions That Connect Your Commerce, Marketing, and Service Operations

Each solution addresses a specific revenue or retention challenge with measurable outcomes and a clear implementation path.

Salesforce Commerce + Marketing Cloud Integration for Unified Customer Journeys

We connect Salesforce Commerce Cloud and Marketing Cloud so that every customer interaction browse, purchase, return, support contact flows into a single customer profile. Marketing teams can build journeys based on real purchase behavior. Service teams can see the full customer history. And every campaign is built on data that actually reflects what customers do, not just what they clicked in an email.

Unified customer 360
Commerce + Marketing + Service
Shopify, Magento, WooCommerce

AI-Powered Personalization Product Recommendations and Dynamic Pricing Alerts

We build AI personalization layers on top of Salesforce Marketing Cloud that use purchase history, browse behavior, and customer segment data to generate product recommendations and dynamic pricing alerts automatically. Every customer receives email content that reflects what they actually browse and buy. Open rates typically improve by 25 to 40 percent and click-through rates by 30 to 50 percent within the first 90 days.

+25–40% email open rates
+30–50% click-through rates
Results in 90 days

Service Cloud with 360-Degree View of Order History, Returns, and Preferences

We implement Salesforce Service Cloud with a complete customer 360 view order history, delivery status, return records, and communication preferences all on one screen. Service agents resolve issues faster because they have the full context before the customer finishes explaining the problem. Average handle time drops and first-contact resolution rates improve significantly.

Full order + return history
-30% average handle time
+FCR improvement

eCourier: Order Management and Delivery Tracking Accelerator

eCourier is Mirketa's order management and delivery tracking accelerator. It connects your e-commerce platform, warehouse management system, and carrier APIs to Salesforce Service Cloud giving service agents real-time order status and exception management in one place. The AI layer predicts delivery delays before they happen and triggers proactive customer notifications automatically, reducing WISMO contacts by 35 percent.

-35% WISMO contacts
Proactive delay alerts
Mirketa proprietary accelerator

Churn Prediction Model with Automated Re-Engagement Workflows

We build AI churn prediction models that identify customers showing early signs of disengagement declining purchase frequency, reduced email engagement, browse-without-buy patterns and trigger automated re-engagement workflows in Salesforce Marketing Cloud before those customers stop buying. Re-engagement campaigns triggered by AI signals convert at 3 to 5 times the rate of generic win-back campaigns.

3–5x re-engagement conversion
Early warning signals
Salesforce Marketing Cloud native
AI Accelerator Spotlight E-Commerce & Retail

eCourier + AI: Predict Delays Before Customers Ask Where Their Order Is

eCourier is Mirketa's order management and delivery tracking accelerator enhanced with AI that predicts delivery delays, triggers proactive customer notifications, and routes exceptions to service agents automatically. The result is a 35 percent reduction in WISMO contacts and a measurably better post-purchase experience.

-35%
WISMO Contacts
4–6wk
Deployment Time
+28%
CSAT Score
100%
Carrier Coverage
Explore All Retail AI Accelerators →
eCourier AI Delivery Intelligence Workflow
From order placed to proactive resolution in 5 steps
01
Order data synced from Shopify, Magento, or custom platform to Salesforce in real time
02
AI monitors carrier feeds and warehouse data predicts delays 12–24 hours before they occur
03
Proactive notification sent to customer via email or SMS before they contact support
04
Exceptions routed to the right service agent in Salesforce with full order context pre-loaded
05
Resolution data feeds back into AI model accuracy improves with every order processed
0Retail & E-Commerce Clients
0% Reduction in WISMO Contacts
0% Average Email CTR Improvement
0Years Retail IT Experience
Client Story

D2C Apparel Brand Cuts WISMO Contacts by 38% and Grows Email Revenue by 44%

A fast-growing D2C apparel brand with 400,000 active customers was managing order inquiries manually service agents switching between Shopify, a carrier portal, and a spreadsheet to answer "where is my order" questions. At the same time, their email program was sending the same weekly promotion to their entire list, with open rates below 18 percent.

Mirketa deployed eCourier with AI delivery intelligence and rebuilt their Salesforce Marketing Cloud personalization layer. Within 90 days, WISMO contacts dropped by 38 percent, email open rates improved from 18 to 31 percent, and email-attributed revenue grew by 44 percent. The service team was reduced from 12 to 8 agents with the remaining team handling complex issues instead of order status questions.

-38%
WISMO Contacts
18→31%
Email Open Rate
+44%
Email Revenue
90 days
Time to Results
eCourier AI Personalization Salesforce Marketing Cloud D2C Brand
"

We were spending a third of our service team's time answering order status questions. eCourier eliminated most of those contacts by notifying customers proactively before they even thought to reach out. And the personalized email program Mirketa built has completely changed how we think about our customer relationships we are having conversations now, not just sending promotions.

JT
Head of Customer Experience
D2C Apparel Brand (anonymized)
Tech Stack We Work With

The Commerce and Marketing Platforms Behind Every Solution We Build

We work with the platforms your teams already use and connect them in ways that create a complete, actionable customer view.

Salesforce Commerce Cloud

B2C and B2B commerce platform with AI-powered product recommendations and order management

Shopify

Shopify and Shopify Plus integration with Salesforce for unified commerce and CRM data

Magento / Adobe Commerce

Magento and Adobe Commerce integration with Salesforce Marketing Cloud and Service Cloud

Salesforce Marketing Cloud

AI-powered email personalization, customer journeys, and churn prediction workflows

eCourier

Mirketa's order management and AI delivery tracking accelerator reduces WISMO by 35%

AWS

Cloud infrastructure for AI model hosting, real-time data streaming, and analytics

Microsoft Azure

Azure AI, Azure Data Factory, and Power BI for retail analytics and demand forecasting

MuleSoft

Integration middleware connecting e-commerce platforms, ERP, WMS, and Salesforce

eCourier by Mirketa

Real-Time Order Intelligence Built for Retailers Who Are Tired of WISMO Calls

eCourier is Mirketa's order management and delivery tracking accelerator. It is not a generic integration it is a purpose-built solution that connects your e-commerce platform, carrier APIs, and Salesforce Service Cloud into a single real-time order intelligence layer, with AI that predicts problems before customers notice them.

AI Delay Prediction

Predicts delivery delays 12–24 hours before they occur using carrier data, weather, and historical patterns

Proactive Customer Notifications

Automated email and SMS alerts sent to customers before they contact support with accurate updated delivery windows

Agent-Ready Exception Management

Exceptions routed to the right service agent in Salesforce with full order context no system switching required

Multi-Carrier Coverage

Integrates with FedEx, UPS, USPS, DHL, and regional carriers single unified tracking view across all shipments

Request an eCourier Demo →
eCourier Live Delivery Intelligence
ORD-9021FedEx · ETA Today 3pmOn Time
ORD-9022UPS · Weather delayAI Alert Sent
ORD-9023USPS · Hub scan missingAgent Notified
ORD-9024DHL · Out for deliveryOn Time
ORD-9025FedEx · Delivered 11:42amDelivered
AI Delay Prediction Proactive Alerts -35% WISMO Salesforce Native 4–6wk Deploy
AI Personalization

Stop Sending the Same Email to Everyone. Start Conversations That Convert.

Mirketa builds AI personalization layers on top of Salesforce Marketing Cloud that use real purchase behavior not just demographics to generate product recommendations, dynamic email content, and pricing alerts that are relevant to each individual customer.

Behavioral Segmentation

Segments built on real purchase and browse behavior not just age and location

Product Recommendations

AI-generated product recommendations based on individual purchase history and browse patterns

Churn Early Warning

AI identifies customers showing early churn signals and triggers re-engagement automatically

Dynamic Pricing Alerts

Price drop and back-in-stock alerts sent to customers who browsed but did not buy

See AI Personalization in Action →
AI Personalization Sample Email Preview
31%
Open Rate
12%
Click Rate
4.2%
Conversion
Retail Segments We Serve

We Work with Every Type of Retail and Commerce Business

Our solutions are configured for the specific customer experience and operational requirements of each retail segment not generic CRM implementations.

D2C Brands

Commerce Cloud, Marketing Cloud personalization, and Service Cloud for direct-to-consumer brands competing with marketplace sellers.

Omnichannel Retailers

Connecting POS, e-commerce, loyalty, and CRM data into a unified customer view across all channels and touchpoints.

Marketplace Sellers

Salesforce integration with Amazon, eBay, and Walmart marketplace data for unified order management and customer service.

B2B Commerce

Salesforce B2B Commerce Cloud for wholesale and distribution businesses with complex pricing, approval workflows, and account management.

Client Testimonials

What Retail and E-Commerce Leaders Say About Working with Mirketa

Trusted by e-commerce directors, CMOs, CX leaders, and operations teams at D2C brands, omnichannel retailers, and marketplace sellers.

★★★★★

"eCourier changed our service operation. We went from answering 300 WISMO calls a day to under 180 and the calls we do get are handled faster because agents have the full order context in Salesforce. Our CSAT score improved by 22 points in the first quarter after go-live."

LM
Lisa Martinez
Head of Customer Experience, D2C Apparel Brand
★★★★★

"The AI personalization Mirketa built on top of our Salesforce Marketing Cloud environment completely changed our email program. We went from 19% open rates to 34% in 60 days. More importantly, email-attributed revenue grew by 51% because we are sending the right products to the right people at the right time."

RK
Ryan Kim
VP Marketing, Online Retailer
★★★★★

"Mirketa connected our Shopify store, our Salesforce CRM, and our service team in a way we had been trying to do for two years. The integration was clean, the data flows reliably, and our service agents finally have the customer view they need to do their jobs well. Implementation was completed in 8 weeks."

AP
Amanda Park
COO, D2C Home Goods Brand
★★★★★

"The churn prediction model Mirketa built has been one of the highest-ROI projects we have run. We now identify at-risk customers 45 days before they would have churned and trigger automated re-engagement campaigns. Our 12-month retention rate improved by 18 percentage points."

DL
David Lee
Chief Marketing Officer, Subscription Retailer
★★★★★

"We had Shopify, Salesforce, and a custom loyalty platform that were completely disconnected. Mirketa built the integration layer that connects all three and now our marketing team can build campaigns based on actual purchase behavior and loyalty status. The difference in campaign performance has been significant."

ST
Sarah Thompson
Director of E-Commerce, Omnichannel Retailer
★★★★★

"Mirketa understands retail operations at a level most technology consultants do not. They asked the right questions about our returns process, our service workflows, and our marketing program before writing a single line of code. The solution they built fits how our business actually works."

JW
James Wilson
VP Operations, Fashion Retailer
FAQ

Frequently Asked Questions

Honest answers to the questions e-commerce directors, CMOs, and CX leaders ask most about Salesforce Commerce Cloud, eCourier, AI personalization, and D2C implementations.

Yes. Mirketa integrates Salesforce with Shopify, Magento, WooCommerce, BigCommerce, and custom-built e-commerce platforms. We use Salesforce Commerce Cloud connectors, MuleSoft integration flows, and custom API middleware to create bi-directional data sync between your e-commerce platform and Salesforce. Order data, customer profiles, browse history, and return records flow into Salesforce in real time giving your service and marketing teams a complete customer view.
eCourier is Mirketa's order management and delivery tracking accelerator. It connects your e-commerce platform, warehouse management system, and carrier APIs to Salesforce Service Cloud giving service agents real-time order status, delivery tracking, and exception management in one place. The AI layer predicts delivery delays before they happen, triggers proactive customer notifications automatically, and routes exceptions to the right service agent. eCourier reduces WISMO contacts by 35% on average and deploys in 4–6 weeks.
Mirketa builds AI personalization layers on top of Salesforce Marketing Cloud that use purchase history, browse behavior, and customer segment data to generate product recommendations, dynamic email content, and pricing alerts automatically. Instead of sending the same email to your entire list, every customer receives content that reflects what they actually browse and buy. Open rates typically improve by 25–40% and click-through rates by 30–50% within the first 90 days.
Mirketa works with both D2C brands and traditional retailers. For D2C brands, we focus on Salesforce Commerce Cloud, Marketing Cloud personalization, and Service Cloud for customer support creating the unified customer data platform that D2C brands need to compete with marketplace sellers. For traditional retailers, we add omnichannel capabilities: connecting POS systems, e-commerce platforms, and loyalty programs into a single Salesforce customer view.
Most Mirketa retail clients see measurable improvements within 60–90 days of go-live. Email open rates and click-through rates improve first, typically within 30 days of launching personalized campaigns. Conversion rate improvements from product recommendations and dynamic pricing alerts usually become measurable within 60 days. Churn reduction from the AI re-engagement workflows takes 90–120 days to show statistically significant results.
eCourier integrates with major carrier APIs (FedEx, UPS, USPS, DHL, regional carriers), warehouse management systems, and e-commerce platforms including Shopify, Magento, WooCommerce, and BigCommerce. On the Salesforce side, eCourier connects to Service Cloud for agent-facing order management and to Marketing Cloud for proactive customer notifications. The integration is pre-built and typically deploys in 4–6 weeks.

Ready to Build a Smarter Commerce Operation?

Tell us about your e-commerce stack, your biggest customer experience challenge, and where you want to be in 12 months. We will come back with a specific, realistic plan not a generic proposal.

🛒

Commerce + CRM Integration

Shopify, Magento, WooCommerce, and custom platforms connected to Salesforce

📦

eCourier Deployment

AI-powered order management and delivery tracking live in 4–6 weeks

📧

AI Personalization

Salesforce Marketing Cloud personalization measurable results in 90 days

📊

Churn Prediction

AI churn model with automated re-engagement workflows in Salesforce

Get a Retail AI Demo

We respond within one business day.

Your Customers Expect Personalized, Proactive Experiences. Let's Build Them.

From eCourier delivery intelligence to AI-powered Marketing Cloud personalization Mirketa builds the commerce systems that convert browsers into buyers and buyers into loyal customers.

Get a Retail AI Demo → Explore AI Accelerators for E-Commerce →